As digital marketers, we’ve been experiencing the “year of mobile” for at least the last 5 years. The trend continues, but this coming year the overused motto is legitimate. Google announced their search results index will start prioritizing mobile results first,
What Is Mobile-First Indexing?
Mobile-first indexing is ranking mobile and responsive websites higher on the SERP (search engine results page) based on their level of mobile-friendly sophistication.
Components that effect your mobile sophistication ranking are:
Site Speed- This has always been important, but with a mobile-first indexing it’s heightened. Implement best practices such as making sure images are no larger than
they need to be, reducing your use of redirects, use standard fonts, and clean up your code. You should also be using Google’s Page Speed Tools to stay on top of your site’s performance.
Mobile-Optimized Content- The first step in making sure your content is mobile-friendly is to remove any all flash videos. If you use a lot of videos on your site, using YouTube videos is an easy way to give both mobile and desktop viewers a positive experience since YouTube embed code is responsive. For images, make sure they have high resolution since the newer phone models have incredibly high-definition screens
Onsite Performance- High bounce rates signal to Google that the traffic that hits your website jumps ship right away because you’re irrelevant or spam-y. In a mobile-first world you’ll have to navigate a balance of mobile-friendly content that’ll also suffice a desktop experience (if your site is responsive). Mobile performance won’t sky rocket when your page has a novel’s worth of verbiage, but it also can’t be so brief that it leaves your visitor uninformed. Since we do so much on our phones these days, its acceptable to elaborate. The vitality is in your design.
Mobile-first indexing is still being tested by Google and full roll out is said to be “months away”. It’ll be a matter of time before we learn full details. Contact us today and we’ll make sure your website is prepared for the mobile-first shift.