The heart of conversion rate optimization is the notion of removing the barriers to conversion. We take an analytical approach to identifying problems as well as opportunities; while at the same time demonstrating an openness to finding the right analytical lens for your specific business goals. We use the data we find to identify where we should focus our optimization efforts, to prioritize your optimization road map and construct alternative test concepts.

  • Several activities we use in our CRO process are:
  • Buyer Personas
  • User Surveying
  • A/B Split Testing
  • User Testing
  • Eye-Tracking & Heat Map Analysis
  • Analytics Analysis
  • User Journey Scenarios
  • Demographic & Psychographic Targeting & Analysis
  • Web Psychology
  • Multivariate Testing
  • Usability Testing

Conversion rate optimization is an ever-evolving process. We are continuously testing and improving your website experience.

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