When we bring up why bloggin is good for business, our clients’s common reaction tend to be, “No, I don’t want that”, or “I know it’s something I should do but I don’t have time for it”. Both are perfectly reasonable responses because it is time consuming and does require a level of commitment. However, there is substantial payoff in blogging and here’s 4 reasons why a blog for business is important.
Blogging Drives More Traffic to Your Website
If you’re not familiar with SEO, you can target themes or keywords per page. Creating relevant, hyper-focused content around these themes is the main way to notify search engines to serve one of your pages for a particular search query.
For example, say you’re a local doctor and your website’s Flu page targets keywords like: flu, flu treatment, flu vaccine. However, if you want to target similar searches such as: kids flu prevention, Tamiflu, seniors flu, but your existing flu page’s content is too general to qualify appearing for them. A great workaround to increase your keyword reach is with blog posts. You could write a blog for each of those specific topics to increase your relevancy and rankings, thereby exposing your website to a wider spectrum audience.
Now you may be thinking, why can’t I just make more webpages? You could. However, doing so requires more time and if you’re not the one doing it, more money. Blog post are merely simplified pages that give you the creative freedom to address a variety of topics related to your organization.
The traffic you drive from your blog posts will increase overtime as your rankings improve. According to HubSpot, “about 70% of the traffic each month…comes from posts that weren’t published in the current month. They come from old posts. Same goes for the leads generated in a current month — about 90% of the leads we generate every month come from blog posts that were published in previous months. Sometimes years ago.”.
Blogging is an Optimization Tactic
Another way blogging helps you get more website visitors is because it helps your SEO. Engines like to see websites continually produce new content. New content on your site tells search engines that you are a quality site- one that’s always providing new information that your visitors will find useful. Search engines also like to see that the content contains link juice, links to other online sources, which is also easy to implement in a blog. You’re also giving them more content to explore on your website. This increases visitor time duration and pages per visit. High behavior metrics like indicate to the search engines that you’re a quality website.
By improving your SEO through blog optimizations such as these, your helping your overall site’s keyword rankings. Because SEO isn’t a set it and forget it tactic. It’s a never-ending marathon, requiring ongoing work to grow and improve your rankings.
Blogging is Good PR
When you blog you’re providing your visitors with more relevant and useful information. This can be in the form of expanding upon topics on your website, covering related niche areas, communicating your business’s news/ updates, or just giving your opinion on what’s going on in your industry. Doing this establishes your expertise in the space. Back to the local doctor example, your opinion on the scenarios for prescribing Tamiflu conveys your medication style to potential patients. Blogging is also a place to imprint your personality to visitors, The subjects you cover and the tone you interject helps readers connect and get to know you.
Blogging Facilitates Loyalty
You can also reward your blog readers with special offers to incentivize repeat visits to your website. Take a note from the pros; professional bloggers do this all the time. They announce giveaways, share promo codes, launch contests, share downloadable content, etc. Business websites can do the same thing! And side note, a lot of the reward-type content can feature email submission forms which you can later use for your outbound marketing efforts… high quality contact info score! Make your blog something visitors want to come back to. In doing so, you’ll transform a visitor into a subscriber.
We at Decantery would love to help you get started blogging! Whether it’s helping you identify topics and establish strategy or start to finish set-up and execution, we’re flexible enough to meet your needs and budget. Contact us today!