Instagram Facts & Should You Be Using It?

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There’s no denying that Facebook is by far the Social world’s industry leader. Its user base is about 3 times larger than Instagram, who’s the 3rd most used Social platform (YouTube is 2nd, but we don’t consider YouTube a social platform- it’s a video search engine in our opinion). The growth Instagram has experienced this past year is enormous and not to be taken lightly. It’s amazing that despite it’s 600 million Instagrammers, we still run into organizations who don’t know (or care) what it is.

We thought it’d be inspirational and helpful to outline some fun Instagram facts. Use this information to not only be informed, but determine if Instagram is a space your business should be participating in.

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Instagram Usage

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  • Instagram officially passed the 1 billion user mark in June of 2018. It adds about 200 million new users each year.
  • The average post engagement is 1.1% and there is 38% more engagement with photos that feature a face.
  • 30% of IG accounts are considered inactive and 8% of accounts are fake.

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  • 60% of users log in daily, 2nd most engaged network with Facebook being 1st.
  • Images with a single dominant color generate 17% more “Likes” than images with multiple dominant colors.
  • 50% of post captions contain an 50% of post captions contain an emoji.

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Audience Statistics

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  • The US is by far the highest user of IG
  • Nearly 60% of the users are 18-29
  • Active users are highest among women (60%), and
    50% of active users are under age 25
  • The household income of US users is relatively even,
    all falling with the 30-something percent range for
    each category (see chart to right)

[/mk_custom_list][/vc_column_inner][vc_column_inner width=”1/3″][vc_round_chart stroke_width=”0″ values=”%5B%7B%22title%22%3A%22%3E%2430k%22%2C%22value%22%3A%2238%25%22%2C%22color%22%3A%22blue%22%7D%2C%7B%22title%22%3A%22%2430K%20-%20%2449K%22%2C%22value%22%3A%2232%25%22%2C%22color%22%3A%22pink%22%7D%2C%7B%22title%22%3A%22%2450K%20-%20%2474.9K%22%2C%22value%22%3A%2232%25%22%2C%22color%22%3A%22juicy-pink%22%2C%22custom_color%22%3A%22%230088cc%22%7D%2C%7B%22title%22%3A%22%3E%2475K%22%2C%22value%22%3A%2231%25%22%2C%22color%22%3A%22purple%22%2C%22custom_color%22%3A%22%23f4524d%22%7D%5D” title=”HH Income of Regular Users” css=”.vc_custom_1552415970034{padding-top: 0px !important;}”][/vc_column_inner][vc_column_inner][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/2″][vc_column_text css=”.vc_custom_1552416389516{margin-bottom: 0px !important;}”]

Instagram Business Insight

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  • 75 percent of Instagram users take the desired action (shop now or visiting website)
  • Top brands now post about 5 times per week on Instagram and approximately 60% of them use a consistent filter
  • 48% of US brands use Instagram
  • The average sales order value from an Instagram-referred conversion is $66.75
  • Retail 50% of retailers are active on and Nike is the most popular brand on Instagram
  • 50 percent of Instagram users follow at least one business and 60 percent of users say that they learn about a product or service on Instagram
  • Examples of brands you wouldn’t expect to be on IG, but are and doing it well are: NFLFedExReynolds WrapGeneral ElectricMicrosoftUS MarinesState FarmAlfred TeaGlad Products

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Instagram History

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  • Launched 10/6/2010, the first photo posted was by the CEO and co-founder who took a picture of a dog in Mexico near a taco stand (the foot belongs to his girlfriend).
  • When filters were first released in September of 2011, there were only four: Amaro, Rise, Hudson, and Valencia. The app now offers more than 20
  • April 9, 2012, Instagram sold to Facebook 18 months after its launch for $1 billion
  • The company is projected to generate nearly $14billion in revenue in 2019 alone

[/mk_custom_list][/vc_column_inner][/vc_row_inner][mk_divider style=”thin_solid” divider_width=”one_half” thin_single_color=”#f06781″ margin_bottom=”0″][vc_row_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1488416139792{margin-top: 20px !important;}”][vc_empty_space height=”40px”][vc_column_text css=”.vc_custom_1552420782144{margin-bottom: 0px !important;}”]While Instagram’s account is the most followed, Selena Gomez held the title of most followed person for quite some time. However, she was recently bumped to third at 147 million followers, closely trailing Cristiano Ronaldo (157 million followers) and Ariana Grande (148 million followers).[/vc_column_text][vc_single_image image=”870″ img_size=”large” add_caption=”yes” css=”.vc_custom_1552421866781{padding-top: 30px !important;}”][/vc_column_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1488416148017{margin-top: 20px !important;}”][vc_empty_space height=”40px”][vc_column_text css=”.vc_custom_1552421693674{margin-bottom: 0px !important;}”]Previously held by Beyoncé’s “pregnant with twins announcement” and Kylie Jenner’s announcement about her child Stormi’s birth, the most liked photo ever on Instagram now belongs to… an egg? A photo of an egg gathered 53+million likes! [/vc_column_text][vc_single_image image=”869″ img_size=”463×374″ css=”.vc_custom_1552421725628{padding-top: 30px !important;}”][/vc_column_inner][vc_column_inner][mk_divider style=”thick_solid” divider_width=”custom_width” custom_width=”50″ align=”left” border_color=”#f06781″ margin_top=”0″][vc_column_text css=”.vc_custom_1552498566022{margin-bottom: 0px !important;}”]Having trouble with your social media? Contact us for a consultation on your strategy![/vc_column_text][mk_button dimension=”flat” size=”large” url=””]Contact Us[/mk_button][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]

From Our Desks: An Ode to Coffee

[vc_row][vc_column][vc_column_text css=”.vc_custom_1552498941193{margin-bottom: 0px !important;}”]I cannot start my day without a cup of coffee.  I’ve tried numerous times to break the habit. Not because I think it’s unhealthy, there’s plenty of research that enables me to carry on my addiction consequence-free. But, because the compulsion it has over me can be inconvenient at times. If I’m not at home, my morning must set off like an explorer, hunting out the nearest, decent coffeehouse. And if it’s cold or raining, that journey can be pure treachery, no one wants to start their day that way.

I’m aware there’s no such thing as a perfect relationship, so despite my intermittent inconveniences, I recognize the good coffee brings to my life unquestionably outweighs the cons – therefore, cementing a lifetime commitment to my coffee relationship.

Think of all the career benefits that come from a good ‘ol cup of joe: endurance to finish yearly planning, coming up with creative solutions, and laser-focus on rows and rows of data, just to name a few. Let’s explore these benefits in detail so that we can give our liquid joy the educated appreciation it deserves.


Studies show that caffeine, the very caffeine that’s floating in our mug, can increases alertness, wakefulness, and feelings of “energy,”, while also decreasing the sense of effort associated with physical activity. Basically, fueling us to do more while making it feel like it’s easy…AKA super powers. In fact, coffee’s caffeine has ergogenic benefits – in that it actually improves endurance performance.


The coffee bean itself isn’t going to make you think of the next Snapchat or Uber. But what it can do is promote actions that lead you down that road. In an article from Redbooth, research from MIT found that coffee can help people be more creative both individually and in a group setting. Sitting together over coffee at work can break down normal social and professional barriers, leading to more casual or freewheeling conversations. For some, drinking coffee stimulates their brains, blowing out the cobwebs and making room for innovative thinking or a bolt of inspiration. Others thrive when they work in a coffee shop because the ambient noise that improves their creativity.


It’s hard to focus when you’re tired and have a never-ending to-do list. So whenever I have to bunker down and complete out a lengthy project, you best believe it’s been fueled by some java.  The EFSA evaluated a significant number of studies and concluded that caffeine increases both selective and sustained attention. Meaning that when you drinking your brew, your able focus on the task at hand and can do so for a longer period than you would sans-coffee. However, the caveat is, you need to figure out your tipping point because increasing your intakes do not necessarily result in an increase in alertness. Too much and you’ll just jitter your way through the rest of the day.

In addition to improving focus, drinking coffee can also make you smarter. A study from PLOS found that the caffeine value of 2 cups of coffee prompted the brain to identify words and phrases more quickly. The study also found that coffee consumption leads to improved short-term memory and an increased ability to solve reason-based problems.

I think it’s important to hug your handle with an extra appreciative intention as you start each day. It’s what’s going to get you through it, get the job done,  and its time here is limited, after all… coffee is apparently going extinct.

So let’s lift our mugs to productive days and higher focus![/vc_column_text][vc_row_inner][vc_column_inner][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]

Driving Data: Desktop Is Not Dead

[vc_row container_style=”fullwidth” padding_top=”0px”][vc_column][vc_column_text]The digital marketing industry has been raving about mobile’s reign for at least the last 7 years, so much so it’s loss some of its rightful impact on the ears of marketers. While the hype of mobile may have been proclaimed a bit prematurely, the sophistication its achieved makes sense as to why we’re seeing the shift away from the desktop continue to accelerate.In our own client experience, some business verticals are indeed, heavily engaged in mobile… but we have an exceeding number clients that see their success come from desktop. So it was a welcomed surprise to see our experience validated in Search Engine Land’s article about how, “desktop’s death has been greatly exaggerated”. Despite consumers “spending roughly three hours a day on their smartphones”, an eMarketer study found, on average, 80% of conversions are taking place on desktops, versus 20% on mobile.[/vc_column_text][vc_row_inner][vc_column_inner width=”1/3″][vc_single_image image=”888″ img_size=”medium” alignment=”center” onclick=”link_image”][/vc_column_inner][vc_column_inner width=”2/3″][vc_column_text css=”.vc_custom_1486142138588{padding-top: 15px !important;}”]

While this is an incredible finding, this doesn’t mean that mobile should lose its significance. Most consumer journeys involve cross-device and cross-channel usage. Meaning, your customer may find you while on their phone during their morning coffee, but end up revisiting and purchasing during their lunch break from their desktop. It isn’t always this simple, the consumer phases and time to conversion vary by industry. For instance, someone looking to book a vacation is going to have a very different journey to purchase from someone buying replacement earbuds.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text css=”.vc_custom_1552500938164{margin-bottom: 0px !important;}”]So, what do we do with this information? The takeaway is to leverage your data. Find out the answers to questions like these:

  • Where is your traffic coming from?
  • Where are your conversions coming from?
  • Where are your assist clicks occurring?

Once you have data-driven insights you can take the next steps to determining how to adjust your desktop and mobile strategies.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row style=”thick_solid” divider_width=”custom_width” custom_width=”50″ align=”left” border_color=”#f06781″ thin_color_style=”single_color” thin_single_color=”” thin_grandient_color_from=”” thin_grandient_color_to=”” thin_gradient_color_style=”linear” thin_gradient_color_angle=”vertical” thin_grandient_color_fallback=”” thickness=”1″ margin_top=”0″ margin_bottom=”20″][vc_column][mk_divider style=”thick_solid” divider_width=”custom_width” custom_width=”50″ align=”left” border_color=”#f06781″ margin_top=”0″][vc_column_text css=”.vc_custom_1552500966576{margin-bottom: 0px !important;}”]Would you like to uncover your consumer’s purchase path and make sure your digital strategy is taking the best approach?[/vc_column_text][mk_button dimension=”flat” size=”large” url=””]Contact Us[/mk_button][/vc_column][/vc_row]