2019 Client Case Studies

Email Lead Generation: Manufacturing Client

A product manufacturing client wanted to leverage email lead generation to target leads. They opted to use both our cold email lead generation and existing prospect lead generation options. We were able to significantly increase their number of conversations with both external and internal cold prospects. 

Cold Email Lead Gen Efforts

  • We coordinated with the client to discover their ideal targets at companies
  • We curated lists of cold leads from their specific targeting parameters
  • We created custom email templates with several follow-ups to send on behalf of the client
  • We facilitated the delivery of prospect replies to the client’s personal company email inbox
  • We delivered a reporting document to client of number of prospects contacts and chronicle conversations that resulted
  • We worked with the client to do this for several different industries, locations, and verticals

Existing Prospect Email Lead Gen Efforts

  • The client provided us with several lists of existing, previously-contacted prospects from their CRM
  • We created  custom email templates and follow-ups to send on behalf of the client
  • We emailed these existing prospects, inviting them to re-engage with our client
  • We facilitated the delivery of prospect replies to the client’s personal company email inbox

PPC Advertising: Non-profit Client

A non-profit client wanted to increase their website leads through pay-per-click (PPC) advertising. They were able to increase their advertising budget to accomplish this, but wanted to make sure the additional spend wouldn’t increase their cost-per-lead.

Through our proprietary approach to PPC advertising, Decantery was able to drive increased leads year over year as well as keep the cost-per-lead (CPL) low. With an additional spend of 33%, Decantery achieved a 27% increase in leads while only increasing the CPL by 4.61%.

To learn more about this case study, please view our case study infographic here.

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