Instagram Facts & Should You Be Using It?

 In Social

There’s no denying that Facebook is by far the Social world’s industry leader. Its user base is about 3 times larger than Instagram, who’s the 3rd most used Social platform (YouTube is 2nd, but we don’t consider YouTube a social platform- it’s a video search engine in our opinion). The growth Instagram has experienced this past year is enormous and not to be taken lightly. It’s amazing that despite it’s 600 million Instagrammers, we still run into organizations who don’t know (or care) what it is.

We thought it’d be inspirational and helpful to outline some fun Instagram facts. Use this information to not only be informed, but determine if Instagram is a space your business should be participating in.

Instagram Usage

  • Instagram officially passed the 1 billion user mark in June of 2018. It adds about 200 million new users each year.
  • The average post engagement is 1.1% and there is 38% more engagement with photos that feature a face.
  • 30% of IG accounts are considered inactive and 8% of accounts are fake.
  • 60% of users log in daily, 2nd most engaged network with Facebook being 1st.
  • Images with a single dominant color generate 17% more “Likes” than images with multiple dominant colors.
  • 50% of post captions contain an 50% of post captions contain an emoji.

Audience Statistics

  • The US is by far the highest user of IG
  • Nearly 60% of the users are 18-29
  • Active users are highest among women (60%), and
    50% of active users are under age 25
  • The household income of US users is relatively even,
    all falling with the 30-something percent range for
    each category (see chart to right)

HH Income of Regular Users

  • >$30k
  • $30K - $49K
  • $50K - $74.9K
  • >$75K

Instagram Business Insight

  • 75 percent of Instagram users take the desired action (shop now or visiting website)
  • Top brands now post about 5 times per week on Instagram and approximately 60% of them use a consistent filter
  • 48% of US brands use Instagram
  • The average sales order value from an Instagram-referred conversion is $66.75
  • Retail 50% of retailers are active on and Nike is the most popular brand on Instagram
  • 50 percent of Instagram users follow at least one business and 60 percent of users say that they learn about a product or service on Instagram
  • Examples of brands you wouldn’t expect to be on IG, but are and doing it well are: NFLFedExReynolds WrapGeneral ElectricMicrosoftUS MarinesState FarmAlfred TeaGlad Products
first-ig-photo-post-600x400

Instagram History

  • Launched 10/6/2010, the first photo posted was by the CEO and co-founder who took a picture of a dog in Mexico near a taco stand (the foot belongs to his girlfriend).
  • When filters were first released in September of 2011, there were only four: Amaro, Rise, Hudson, and Valencia. The app now offers more than 20
  • April 9, 2012, Instagram sold to Facebook 18 months after its launch for $1 billion
  • The company is projected to generate nearly $14billion in revenue in 2019 alone

While Instagram’s account is the most followed, Selena Gomez held the title of most followed person for quite some time. However, she was recently bumped to third at 147 million followers, closely trailing Cristiano Ronaldo (157 million followers) and Ariana Grande (148 million followers).

Previously held by Beyoncé’s “pregnant with twins announcement” and Kylie Jenner’s announcement about her child Stormi’s birth, the most liked photo ever on Instagram now belongs to… an egg? A photo of an egg gathered 53+million likes! 

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Having trouble with your social media? Contact us for a consultation on your strategy!

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