The heart of conversion rate optimization is the notion of removing the barriers to conversion. We take an analytical approach to identifying problems as well as opportunities; while at the same time demonstrating an openness to finding the right analytical lens for your specific business goals. We use the data we find to identify where we should focus our optimization efforts, to prioritize your optimization road map and construct alternative test concepts.
- Several activities we use in our CRO process are:
- Buyer Personas
- User Surveying
- A/B Split Testing
- User Testing
- Eye-Tracking & Heat Map Analysis
- Analytics Analysis
- User Journey Scenarios
- Demographic & Psychographic Targeting & Analysis
- Web Psychology
- Multivariate Testing
- Usability Testing
Conversion rate optimization is an ever-evolving process. We are continuously testing and improving your website experience.
Our Happy Clients
A quick note of thanks for the great job you did on our website. Everyone just loves it. I couldn’t have asked for a better working relationship. Decantery always responded in a timely manner and no request was too “much of a pain.” I know how much time and energy Decantery put into our site and the return on our small investment was huge. Thanks to everyone at Decantery for being so generous.
- Ronnie Weston
The thought of redesigning our website once seemed like a daunting task, but the Decantery team made the process manageable, focused, efficient, and even fun! In the months since our site launched, Decantery has become a true partner, offering their advice, support, and one-on-one training whenever it’s needed. We are thrilled with the user-friendly, streamlined experience our new website provides, and we know our clients and donors are as well.
- Jenny Ray
Working with Decantery gives us peace of mind. We know their agency is able to answer our questions, perform the services we need (from SEO services to web development) and get us results. We saw a 15% increase in online leads in 2015 due in part to our work with Decantery.