How New Voice Search Options Are Affecting SEO Practices
As of 2015, over half of the U.S. teens & 41% of U.S. adults use voice search on a daily basis, while it continues to grow daily. Siri, Cortana, Google Now, Alexa are all “digital assistant” voice search platforms that are changing the search landscape.
Voice search is going to change your SEO strategy. However, you can capitalize on this growing trend & advance with a refined SEO strategy.
For voice search, take into consideration the following SEO techniques:
1. Focus on Conversational Queries
Conversational search & voice understanding, not only voice recognition, is the future. Conversational search queries give us a much higher chance to predict searcher intent. To answer natural language questions correctly, you need to work on your long-tail keywords. While short tail keywords won’t disappear entirely, they do become far less relevant considering the natural phrases used in voice search.
2. Provide Context with Schema Markup
Simply put, schema makes voice search better. Schema data, or structured markup data, was created to improve user experience in SERP results & helps Google algorithms better understand and index your data. It only makes sense that search engines would rely heavily on this type of extra information when determining what people mean by the semantic language voice search encourages.
To ensure your company’s web pages are presented to users in current & future voice search iterations, schema markup will become increasingly important in helping the engines understand your site & how it should be ranked.
The volume of rich answers appearing in search results has nearly doubled from 2014 to 2016 so it’s time to familiarize yourself with schema markup & get started using schema data!
4. Add Pages that Answer FAQs
Make the search experience quicker by Implementing a FAQ or Q&A page to your site. This is a great way to add natural language to your website. Scour your search query reports & analytics for natural language queries. This can give you a good idea of what keywords users are already using and help to alter your strategy targeting more conversational keywords in the future.
Voice search doesn’t mean you have to overhaul your entire SEO strategy, but you are going to need to make a few changes that will help you be successful in the voice search world. The goal for voice search in 2017 is to go above and beyond voice recognition and evolve into voice understanding.
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