How to Optimize Your Business Listing for Local Search Visibility
If you’ve ever searched for a local business and found the wrong phone number or an old address, you know how frustrating that is. Now flip…
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Practical insights on digital marketing — what’s changing, what’s working, and what it means for your business.
What’s Google’s WebMCP?
Google’s Chrome team just launched an early preview of something called the Web Model Context Protocol, or WebMCP. If you’re not deep in the developer world,…
Read moreOpenAI Starts Testing Ads in ChatGPT
OpenAI has begun testing advertisements inside ChatGPT for logged-in adult users in the U.S. The test, called the “OpenAI Ad Pilot Program,” is limited to users…
Read moreDoes JavaScript Impact AI Crawler Accessibility?
Modern websites increasingly rely on JavaScript to deliver content, but this creates a significant problem for AI crawlers trying to index and learn from that content.…
Read moreWhat If Everyone’s Wrong About Email Send Times?
There’s a piece of advice that gets repeated constantly in email marketing circles. Send your newsletter on Tuesday, Wednesday, or Thursday. Avoid Mondays because people are…
Read moreGoogle Just Shook Up Merchant Center — And A Whole Lot of Retailers Got Caught in the Fallout
February 10, 2026 Alright, so if you run a Google Merchant Center account and somewhere around January 8–12 you looked at your dashboard and thought “well,…
Read moreWhy Is Direct Traffic Suddenly Increasing on My Website?
You’re checking your Google Analytics and notice something alarming: direct traffic has spiked, and your bounce rate is climbing with it. Before you panic or start…
Read moreLinks matter, but they’re no longer in the top three
Backlinks have always been an essential factor in your website’s search results. For well over a decade, backlinks were touted as one of the top three…
Read moreHoliday Shopping is Here
The holiday shopping season is here. Google released their Four Ways to Prepare for the Holiday Season guide back in August but it’s a great resource…
Read moreQuality still matters (it’s critical)
It may not be surprising, but quality content is critical to high ranking in Google Search (although it’s not a guarantee). Search Off the Record is…
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