Practical insights on digital marketing — what’s changing, what’s working, and what it means for your business.
If you’re trying to figure out where to put your AI search optimization effort in 2026, there’s a new dataset worth paying attention to. Previsible, an…
Read moreOpenAI opened up its self-serve ad platform to US advertisers back in early May. We wanted to get in and look around before everybody else does,…
Read moreIf you run a Google Ads account, you may have already gotten the email. Google is moving away from passwords, and starting August 19, you’ll need…
Read moreChatGPT shows ads now. For marketers, that means a brand new place to reach people. But it does not work like Google or Meta, and if…
Read moreChatGPT Ads Manager is new, and the setup has one quirk that trips up agencies on day one: you can’t create an advertiser account on behalf…
Read moreIf you’ve ever sent an email that ended up in the spam folder, or seen a sketchy email pretending to be from a brand you trust,…
Read moreIf you’ve spent any time on social media in the past few years, you’ve probably seen Pilates everywhere. What was once considered a niche, equipment-heavy workout…
Read moreMost businesses assume that when their analytics show more website traffic, things are going in the right direction. More sessions, more users, numbers going up —…
Read moreIf you’ve ever searched for a local business and found the wrong phone number or an old address, you know how frustrating that is. Now flip…
Read moreGoogle’s Chrome team just launched an early preview of something called the Web Model Context Protocol, or WebMCP. If you’re not deep in the developer world,…
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