Google’s John Mueller: There’s Nothing Special You Need to Do for AI Search
A question came up on Bluesky this week that a lot of site owners have probably been wondering about. Someone asked John Mueller, Google’s Search Advocate,…
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Practical insights on digital marketing — what’s changing, what’s working, and what it means for your business.
How Can I Find Out What Questions People Are Asking About My Company?
One of the more useful things you can do with Search Console is figure out exactly what questions people are typing before they end up on…
Read moreYelp Just Put a Reservation Button Inside ChatGPT. Here’s Why That Matters More Than It Sounds.
On August 10, Yelp announced that ChatGPT users can now book a table or join a waitlist at thousands of restaurants across the U.S. and Canada,…
Read moreClaude Is Now Watermarking Its Writing. Here’s What That Actually Means.
If you use Claude for anything you write, there’s a new detail worth knowing. As of August 11, 2026, Anthropic confirmed that Claude now embeds an…
Read moreWhat the 2026 State of AI Discovery Report Tells Us About Where AI Traffic Is Actually Going
If you’re trying to figure out where to put your AI search optimization effort in 2026, there’s a new dataset worth paying attention to. Previsible, an…
Read moreWe Spent $500 on ChatGPT Ads Just to See How It Works
OpenAI opened up its self-serve ad platform to US advertisers back in early May. We wanted to get in and look around before everybody else does,…
Read moreGoogle Ads Is About to Require Passkeys. Here’s What You Need to Know.
If you run a Google Ads account, you may have already gotten the email. Google is moving away from passwords, and starting August 19, you’ll need…
Read moreHow to Set Up ChatGPT Ads: A Simple Guide for 2026
ChatGPT shows ads now. For marketers, that means a brand new place to reach people. But it does not work like Google or Meta, and if…
Read moreSetting Up a ChatGPT Ads Account for a Client: Let Them Own It
ChatGPT Ads Manager is new, and the setup has one quirk that trips up agencies on day one: you can’t create an advertiser account on behalf…
Read moreWhy SPF and DKIM Records Matter for Your Email
If you’ve ever sent an email that ended up in the spam folder, or seen a sketchy email pretending to be from a brand you trust,…
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