Best Practices for Integrating Paid Search & Organic Insights
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A Basic Understanding of Attribution in Google Analytics
Attribution- Don’t Worry if You Don’t Know What It Is It’s a common faux pas- professionals often use industry-vernacular when explaining things to their client. Doctors are notorious culprit. You’re going to have to explain to me what neut...
Podcasts – WHAT are they & WHY Should I Care?
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Think. Do. Share.
What do Benjamin Franklin, Lebron James and David Letterman have in common? They all believe the best method of learning is through experience. Taking the advice of the wildly brilliant and, well, experiencing it for ourselves (you see what I ...
AdWords for Nonprofits: How to Setup Google Grants & Campaign Prep Tips
If you’re a nonprofit with 501(c)(3) status, then you should have a Google Grants Account. If you don’t, you are missing out on $10,000.00 IN MONTHLY FREE AD SPEND! You know Google, the search engine that processes 5.5 billion searches per day?!...
Why You Should Use WordPress as Your CMS
There’s a number of reasons why WordPress is an ideal CMS, but there’s some misconceptions out there as to why an organization should use WordPress instead of a hard-coded website. So, we’re going to take you through all the truths and falseh...
How Brands Use Emojis & How You Should, Too
Emojis- they’re everywhere. I would comfortably wager that over 60% of my texts and social media postings use them. In fact, 78% of internet-using women and 60% of internet-using men use them. Emojis add a certain “je ne sais quoi” to our...