On September 24, 2026 Google did what they call a spam update. This is something they do a few times a year to adjust their spam detection and mitigation. Google uses something called SpamBrain. It’s an AI-based spam detection system and periodically Google has to update the system so that it’s better at spotting […]
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One of the more useful things you can do with Search Console is figure out exactly what questions people are typing before they end up on your site. Not just the keywords they’re searching, but the actual “how do I,” “what is,” “why does” phrasing, since that tells you what someone genuinely wants to know […]
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If you run a Google Ads account, you may have already gotten the email. Google is moving away from passwords, and starting August 19, you’ll need a passkey to do certain things inside your account. The change itself is pretty small. The timing is what matters. A new passkey can take up to seven days […]
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Most businesses assume that when their analytics show more website traffic, things are going in the right direction. More sessions, more users, numbers going up — that must mean the marketing is working. But what if a big chunk of that traffic isn’t real? This is something we run into more often than you’d think. […]
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If you’ve ever searched for a local business and found the wrong phone number or an old address, you know how frustrating that is. Now flip it around. That could be happening to your business right now, and you might not even know it. Your business listing is one of the first things people see […]
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February 10, 2026 Alright, so if you run a Google Merchant Center account and somewhere around January 8–12 you looked at your dashboard and thought “well, that ain’t right” — I want you to know you’re not crazy, and you’re definitely not alone. A whole bunch of retailers watched their approved products drop off a […]
You’re checking your Google Analytics and notice something alarming: direct traffic has spiked, and your bounce rate is climbing with it. Before you panic or start installing plugins, take a breath. The answer is almost always hiding in your data — you just need to know where to look. If you’re using GA4, it automatically […]
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