Negative keywords are an important part of any Google Ads build out, and there is often a misunderstanding of how they work. From our experience, this misunderstanding ends up limiting their use, which impacts performance. Negative keywords are one tool in the toolbox, and understanding how they work can take a solid Google Ads build […]
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When it comes to integrating Paid Search and SEO, 1+1=3. The combination of both channels is stronger together, rather than they are on their own. This correlation was compounded when Google dropped their right rail ads from the SERP (search engine results page). Since then, top-of-the-page ad real estate increased from 3 to 4 placements. […]
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