The holiday shopping season is here. Google released their Four Ways to Prepare for the Holiday Season guide back in August but it’s a great resource to revisit. It’s full of great information that can apply to more than just merchants selling products on Google Shopping.
The guide provides valuable insights into what Google is prioritizing this holiday season: enticing gift ideas, effective PMAX Google Ads strategies to expand your customer base, and the ever-popular feature of fast and free shipping.
