Backlinks have always been an essential factor in your website’s search results. For well over a decade, backlinks were touted as one of the top three ranking factors.
However, Gary Illyes of Google recently confirmed that links matter but are no longer in the top three factors for site ranking. High-quality content (like mentioned in #1) is the number one factor for ranking on Google Search. It is so essential it can even cause sites with no backlinks to rank high in the search results. You can read more about Google’s view on backlinks here.
