Paid Advertising

About Paid Advertising

Paid Advertising has many names, categories, and use-cases. Paid Advertising is 100% quantifiable, highly targeted, and adjustable in real-time. Furthermore, Paid Advertising delivers instant results within a budget you set.

Here at Decantery we can help you navigate your options and determine the methodologies and partners that fit both your goals and budget.  Our objective is to cultivate a digital strategy that fulfills a strategic and specific purpose in order to maximize your advertising investment.

Our team has experience implementing Paid Advertising campaigns for Fortune 500 companies, non-profits, and small businesses alike – all of which require the same core, fundamental best practices.

Our Process

  • LET’S CHAT  |  We’ll schedule an initial consultation to determine your website goals, target market, and budget.
  • DETERMINE SERVICE LEVEL  |  We’ll draft and submit a proposal for your approval.
  • PREP TIME  |  We’ll determine targeting & creative messaging
  • APPROVAL & LAUNCH  |  You’ll review our recommendations before giving us the green light to go live.
  • MONITOR & MODIFY  |  We’ll collect and report performance metrics and make any necessary refinements.
  • TEST & OPTIMIZE  |  We never “set it and forget it!” We’re always looking for opportunities to help your business grow.

Our Areas of Expertise

Paid Search

Paid Search, also known as pay-per-click (PPC) or search ads, is the method of paying to have your website appear with higher rankings on search engines like Google, Yahoo, and Bing. Paid Search empowers businesses to connect with customers precisely at the moment they begin their search, while only requiring you to pay if the consumer clicks your ad. Relevant partners: Google AdWords, Yahoo Gemini, Bing Ads, Amazon



Retargeting/Remarketing is serving ads to people who have already visited your website. You can segment retargeting lists based on pages or behaviors of previous visitors and serve the appropriate messaging for where they’re at in the purchase cycle. Relevant partners: Google Display Network (GDN),‎, AdRoll, Magnetic


Content Marketing/Native Ads

Content or Contextual Marketing provides business with a means to connect with relevant audiences when they’re not actively searching on search engines, but engaging in online content (such as blogs, publications, or networks). Relevant partners: Criteo, Outbrain, Swoop


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