There’s a popular idea going around that AI assistants get dumber the more they remember about you. It’s a catchy way to put it, and it points at something real. But I think the framing is a little off, and getting it right actually makes the fix easier to understand. Your AI isn’t losing intelligence. […]
Read More… from Your AI Isn’t Getting Dumber. It’s Working From an Old Map.
If you follow the AI search crowd on LinkedIn, you’ve probably seen the posts by now. Reddit, which had been one of the most cited domains in ChatGPT Search, dropped off in the middle of August. A few people are saying they saw it coming and telling everyone what gets hit next. I want to […]
A question came up on Bluesky this week that a lot of site owners have probably been wondering about. Someone asked John Mueller, Google’s Search Advocate, whether certain industries, like adult content or gambling, might be exempt from the whole GEO conversation since regular search still seems to drive most of the discovery there. Mueller’s […]
Read More… from Google’s John Mueller: There’s Nothing Special You Need to Do for AI Search
On August 10, Yelp announced that ChatGPT users can now book a table or join a waitlist at thousands of restaurants across the U.S. and Canada, right inside the chat window. No tab-switching, no app-hopping. You ask ChatGPT for a good steakhouse in Houston, it points you to Taste of Texas, and a few taps […]
If you use Claude for anything you write, there’s a new detail worth knowing. As of August 11, 2026, Anthropic confirmed that Claude now embeds an invisible watermark into the text it generates. No visible mark, no formatting change, nothing you’d notice on the page. It’s baked into the writing itself. Here’s what’s going on […]
Read More… from Claude Is Now Watermarking Its Writing. Here’s What That Actually Means.
If you’re trying to figure out where to put your AI search optimization effort in 2026, there’s a new dataset worth paying attention to. Previsible, an SEO analytics firm, just published its third AI traffic study, and it’s the largest one yet: 6.77 million LLM-driven sessions pulled from 166 GA4 properties across ten industries, tracked […]
ChatGPT shows ads now. For marketers, that means a brand new place to reach people. But it does not work like Google or Meta, and if you treat it like they do, you will waste money fast. The big difference is how targeting works. You are not bidding on keywords. You are describing the kinds […]
Read More… from How to Set Up ChatGPT Ads: A Simple Guide for 2026
ChatGPT Ads Manager is new, and the setup has one quirk that trips up agencies on day one: you can’t create an advertiser account on behalf of a client. The platform is built for businesses advertising on their own behalf, not for an agency spinning up accounts and handing them over later. That sounds like […]
Read More… from Setting Up a ChatGPT Ads Account for a Client: Let Them Own It
Google’s Chrome team just launched an early preview of something called the Web Model Context Protocol, or WebMCP. If you’re not deep in the developer world, that name probably doesn’t mean much yet. But it’s worth understanding, because it could change how the web works as AI agents become more common. So what is it? […]
OpenAI has begun testing advertisements inside ChatGPT for logged-in adult users in the U.S. The test, called the “OpenAI Ad Pilot Program,” is limited to users on the free tier and the $8/month ChatGPT Go subscription, while Plus, Pro, Business, Enterprise, and Education plans remain ad-free. Ads will appear below chatbot responses, clearly labeled as […]