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Google’s John Mueller: There’s Nothing Special You Need to Do for AI Search

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A question came up on Bluesky this week that a lot of site owners have probably been wondering about. Someone asked John Mueller, Google’s Search Advocate, whether certain industries, like adult content or gambling, might be exempt from the whole GEO conversation since regular search still seems to drive most of the discovery there. Mueller’s […]

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How Can I Find Out What Questions People Are Asking About My Company?

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One of the more useful things you can do with Search Console is figure out exactly what questions people are typing before they end up on your site. Not just the keywords they’re searching, but the actual “how do I,” “what is,” “why does” phrasing, since that tells you what someone genuinely wants to know […]

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Yelp Just Put a Reservation Button Inside ChatGPT. Here’s Why That Matters More Than It Sounds.

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On August 10, Yelp announced that ChatGPT users can now book a table or join a waitlist at thousands of restaurants across the U.S. and Canada, right inside the chat window. No tab-switching, no app-hopping. You ask ChatGPT for a good steakhouse in Houston, it points you to Taste of Texas, and a few taps […]

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Claude Is Now Watermarking Its Writing. Here’s What That Actually Means.

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If you use Claude for anything you write, there’s a new detail worth knowing. As of August 11, 2026, Anthropic confirmed that Claude now embeds an invisible watermark into the text it generates. No visible mark, no formatting change, nothing you’d notice on the page. It’s baked into the writing itself. Here’s what’s going on […]

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What the 2026 State of AI Discovery Report Tells Us About Where AI Traffic Is Actually Going

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If you’re trying to figure out where to put your AI search optimization effort in 2026, there’s a new dataset worth paying attention to. Previsible, an SEO analytics firm, just published its third AI traffic study, and it’s the largest one yet: 6.77 million LLM-driven sessions pulled from 166 GA4 properties across ten industries, tracked […]

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We Spent $500 on ChatGPT Ads Just to See How It Works

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OpenAI opened up its self-serve ad platform to US advertisers back in early May. We wanted to get in and look around before everybody else does, so we ran $500 through one campaign. This wasn’t a test to see if the ads make money. We weren’t chasing a cost per lead or trying to prove […]

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Google Ads Is About to Require Passkeys. Here’s What You Need to Know.

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If you run a Google Ads account, you may have already gotten the email. Google is moving away from passwords, and starting August 19, you’ll need a passkey to do certain things inside your account. The change itself is pretty small. The timing is what matters. A new passkey can take up to seven days […]

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How to Set Up ChatGPT Ads: A Simple Guide for 2026

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ChatGPT shows ads now. For marketers, that means a brand new place to reach people. But it does not work like Google or Meta, and if you treat it like they do, you will waste money fast. The big difference is how targeting works. You are not bidding on keywords. You are describing the kinds […]

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Setting Up a ChatGPT Ads Account for a Client: Let Them Own It

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ChatGPT Ads Manager is new, and the setup has one quirk that trips up agencies on day one: you can’t create an advertiser account on behalf of a client. The platform is built for businesses advertising on their own behalf, not for an agency spinning up accounts and handing them over later. That sounds like […]

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Why SPF and DKIM Records Matter for Your Email

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If you’ve ever sent an email that ended up in the spam folder, or seen a sketchy email pretending to be from a brand you trust, you’ve run into what happens when email authentication isn’t set up correctly. SPF and DKIM are two simple records you can add to your domain to fix many of […]

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