ChatGPT shows ads now. For marketers, that means a brand new place to reach people. But it does not work like Google or Meta, and if you treat it like they do, you will waste money fast. The big difference is how targeting works. You are not bidding on keywords. You are describing the kinds […]
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ChatGPT Ads Manager is new, and the setup has one quirk that trips up agencies on day one: you can’t create an advertiser account on behalf of a client. The platform is built for businesses advertising on their own behalf, not for an agency spinning up accounts and handing them over later. That sounds like […]
Read More… from Setting Up a ChatGPT Ads Account for a Client: Let Them Own It
If you’ve ever sent an email that ended up in the spam folder, or seen a sketchy email pretending to be from a brand you trust, you’ve run into what happens when email authentication isn’t set up correctly. SPF and DKIM are two simple records you can add to your domain to fix many of […]
Read More… from Why SPF and DKIM Records Matter for Your Email
If you’ve spent any time on social media in the past few years, you’ve probably seen Pilates everywhere. What was once considered a niche, equipment-heavy workout favored by dancers and physical therapy patients has become one of the most searched fitness topics in the United States. Google Trends shows Pilates hit an all-time high in […]
Read More… from How Pilates Took Over the Internet: A Data-Driven Look at the Trend
Most businesses assume that when their analytics show more website traffic, things are going in the right direction. More sessions, more users, numbers going up — that must mean the marketing is working. But what if a big chunk of that traffic isn’t real? This is something we run into more often than you’d think. […]
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If you’ve ever searched for a local business and found the wrong phone number or an old address, you know how frustrating that is. Now flip it around. That could be happening to your business right now, and you might not even know it. Your business listing is one of the first things people see […]
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Google’s Chrome team just launched an early preview of something called the Web Model Context Protocol, or WebMCP. If you’re not deep in the developer world, that name probably doesn’t mean much yet. But it’s worth understanding, because it could change how the web works as AI agents become more common. So what is it? […]
OpenAI has begun testing advertisements inside ChatGPT for logged-in adult users in the U.S. The test, called the “OpenAI Ad Pilot Program,” is limited to users on the free tier and the $8/month ChatGPT Go subscription, while Plus, Pro, Business, Enterprise, and Education plans remain ad-free. Ads will appear below chatbot responses, clearly labeled as […]
Modern websites increasingly rely on JavaScript to deliver content, but this creates a significant problem for AI crawlers trying to index and learn from that content. Many AI systems are missing crucial information simply because they can’t properly read JavaScript-heavy sites. How Modern Websites Work Traditional websites sent complete HTML documents to browsers. Everything you […]
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There’s a piece of advice that gets repeated constantly in email marketing circles. Send your newsletter on Tuesday, Wednesday, or Thursday. Avoid Mondays because people are catching up from the weekend. Avoid Fridays because people are checked out. Never send on the weekend. It sounds reasonable. And it’s probably true that those mid-week days perform […]
Read More… from What If Everyone’s Wrong About Email Send Times?