On September 24, 2026 Google did what they call a spam update. This is something they do a few times a year to adjust their spam detection and mitigation. Google uses something called SpamBrain. It’s an AI-based spam detection system and periodically Google has to update the system so that it’s better at spotting […]
Read More… from Google Spam Update September 2026: What to Know
Negative keywords are an important part of any Google Ads build out, and there is often a misunderstanding of how they work. From our experience, this misunderstanding ends up limiting their use, which impacts performance. Negative keywords are one tool in the toolbox, and understanding how they work can take a solid Google Ads build […]
Read More… from How to Think About Negative Keywords in Google Ads
There’s a popular idea going around that AI assistants get dumber the more they remember about you. It’s a catchy way to put it, and it points at something real. But I think the framing is a little off, and getting it right actually makes the fix easier to understand. Your AI isn’t losing intelligence. […]
Read More… from Your AI Isn’t Getting Dumber. It’s Working From an Old Map.
If you follow the AI search crowd on LinkedIn, you’ve probably seen the posts by now. Reddit, which had been one of the most cited domains in ChatGPT Search, dropped off in the middle of August. A few people are saying they saw it coming and telling everyone what gets hit next. I want to […]
A question came up on Bluesky this week that a lot of site owners have probably been wondering about. Someone asked John Mueller, Google’s Search Advocate, whether certain industries, like adult content or gambling, might be exempt from the whole GEO conversation since regular search still seems to drive most of the discovery there. Mueller’s […]
Read More… from Google’s John Mueller: There’s Nothing Special You Need to Do for AI Search
One of the more useful things you can do with Search Console is figure out exactly what questions people are typing before they end up on your site. Not just the keywords they’re searching, but the actual “how do I,” “what is,” “why does” phrasing, since that tells you what someone genuinely wants to know […]
Read More… from How Can I Find Out What Questions People Are Asking About My Company?
On August 10, Yelp announced that ChatGPT users can now book a table or join a waitlist at thousands of restaurants across the U.S. and Canada, right inside the chat window. No tab-switching, no app-hopping. You ask ChatGPT for a good steakhouse in Houston, it points you to Taste of Texas, and a few taps […]
If you use Claude for anything you write, there’s a new detail worth knowing. As of August 11, 2026, Anthropic confirmed that Claude now embeds an invisible watermark into the text it generates. No visible mark, no formatting change, nothing you’d notice on the page. It’s baked into the writing itself. Here’s what’s going on […]
Read More… from Claude Is Now Watermarking Its Writing. Here’s What That Actually Means.
If you’re trying to figure out where to put your AI search optimization effort in 2026, there’s a new dataset worth paying attention to. Previsible, an SEO analytics firm, just published its third AI traffic study, and it’s the largest one yet: 6.77 million LLM-driven sessions pulled from 166 GA4 properties across ten industries, tracked […]