If you use Claude for anything you write, there’s a new detail worth knowing. As of August 11, 2026, Anthropic confirmed that Claude now embeds an invisible watermark into the text it generates. No visible mark, no formatting change, nothing you’d notice on the page. It’s baked into the writing itself. Here’s what’s going on […]
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If you’re trying to figure out where to put your AI search optimization effort in 2026, there’s a new dataset worth paying attention to. Previsible, an SEO analytics firm, just published its third AI traffic study, and it’s the largest one yet: 6.77 million LLM-driven sessions pulled from 166 GA4 properties across ten industries, tracked […]
OpenAI opened up its self-serve ad platform to US advertisers back in early May. We wanted to get in and look around before everybody else does, so we ran $500 through one campaign. This wasn’t a test to see if the ads make money. We weren’t chasing a cost per lead or trying to prove […]
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If you run a Google Ads account, you may have already gotten the email. Google is moving away from passwords, and starting August 19, you’ll need a passkey to do certain things inside your account. The change itself is pretty small. The timing is what matters. A new passkey can take up to seven days […]
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ChatGPT shows ads now. For marketers, that means a brand new place to reach people. But it does not work like Google or Meta, and if you treat it like they do, you will waste money fast. The big difference is how targeting works. You are not bidding on keywords. You are describing the kinds […]
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ChatGPT Ads Manager is new, and the setup has one quirk that trips up agencies on day one: you can’t create an advertiser account on behalf of a client. The platform is built for businesses advertising on their own behalf, not for an agency spinning up accounts and handing them over later. That sounds like […]
Read More… from Setting Up a ChatGPT Ads Account for a Client: Let Them Own It
If you’ve ever sent an email that ended up in the spam folder, or seen a sketchy email pretending to be from a brand you trust, you’ve run into what happens when email authentication isn’t set up correctly. SPF and DKIM are two simple records you can add to your domain to fix many of […]
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If you’ve spent any time on social media in the past few years, you’ve probably seen Pilates everywhere. What was once considered a niche, equipment-heavy workout favored by dancers and physical therapy patients has become one of the most searched fitness topics in the United States. Google Trends shows Pilates hit an all-time high in […]
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Most businesses assume that when their analytics show more website traffic, things are going in the right direction. More sessions, more users, numbers going up — that must mean the marketing is working. But what if a big chunk of that traffic isn’t real? This is something we run into more often than you’d think. […]
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If you’ve ever searched for a local business and found the wrong phone number or an old address, you know how frustrating that is. Now flip it around. That could be happening to your business right now, and you might not even know it. Your business listing is one of the first things people see […]
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