OpenAI opened up its self-serve ad platform to US advertisers back in early May. We wanted to get in and look around before everybody else does, so we ran $500 through one campaign. This wasn’t a test to see if the ads make money. We weren’t chasing a cost per lead or trying to prove […]
Read More… from We Spent $500 on ChatGPT Ads Just to See How It Works
ChatGPT shows ads now. For marketers, that means a brand new place to reach people. But it does not work like Google or Meta, and if you treat it like they do, you will waste money fast. The big difference is how targeting works. You are not bidding on keywords. You are describing the kinds […]
Read More… from How to Set Up ChatGPT Ads: A Simple Guide for 2026
ChatGPT Ads Manager is new, and the setup has one quirk that trips up agencies on day one: you can’t create an advertiser account on behalf of a client. The platform is built for businesses advertising on their own behalf, not for an agency spinning up accounts and handing them over later. That sounds like […]
Read More… from Setting Up a ChatGPT Ads Account for a Client: Let Them Own It