MDMC (Midwest Digital Marketing Conference) was held on April 15, 2019 – April 18, 2019, at St. Louis Union Station. The event boasts an attendance of over 2,000 marketers with 100 speakers and 80+ breakout sessions. I was thrilled to be invited to participate on a panel about collaboration at this year’s conference and I wanted to take the chance to share some of my thoughts.
There is a Need
When attending the conference, you notice the excitement and enthusiasm of marketers looking to boost their knowledge and network with peers. Many of the breakout sessions and speakers were standing room only, adding to the overall excitement. The willingness of participants to sit in the aisles during speaker sessions illustrates the need midwest marketing professionals have to network and learn from peers.
Highly Engaged Audiences
Not only were attendees willing to stand or sit in the aisles for a particular speaker, they were also highly engaged. During our panel discussion on collaboration, attendees had lots of follow-up questions and wanted to know how they could continue to engage with us. I also noticed some attendees diligently taking notes.
The hustle and bustle of MDMC did not take away the midwestern feeling of the event. MDMC has a very open and collaborative vibe, with lots of attendees networking between events. The conference is very approachable for a hesitant beginner while still having a level of depth for the seasoned professional.
MDMC is a great conference to attend and be a part of. The year-over-year growth is a testament to the fact that attendees are coming back for more. My recommendation would be to mark your calendar for next year’s event because it will be even bigger and more informative.