PPC Advertising through channels like Google Ads, Display networks, Facebook Ads, or even conversion-only programs like Commission Junction is all about the targeting. Maximizing advertising spend performance means allocating as much of the ad budget as possible to the highest performing targets in terms of both conversions and cost.
When PPC Advertising is done right, you’ll be starting from the “inside out” – typically the highest performing targets also have limited volume – and be supporting your SEO strategy.
Our Process
Learn Your Business
We learn about your business so we can create a customized Paid Advertising program tailor-fit to your needs and business objectives.
Keyword & Audience Research
We dig deep into the search data to identify keywords, trends, and queries build out a campaign to drive relevant and actionable traffic
Ongoing Optimizatiom
We continuously update ads, adjust targeting and mine for new opportunities to drive business outcomes.
Remarketing
Capital on your website traffic by retargeting those users as they browse whether that be a website, Google, or Facebook
New Formats
We test video, email, and ad formats outside of search and social to continue to reach your audience and drive conversions.