It may not be surprising, but quality content is critical to high ranking in Google Search (although it’s not a guarantee).
Search Off the Record is one of our favorite podcasts here at Decantery, and it always features great conversions about search. In a recent episode, John Mueller and Gary Illyes discussed the role of quality in indexing and ranking. The episode featured some great nuggets of information and discussed how Google treats various parts of your site differently based on quality.
One great reminder from the podcast is that we can always strive to enhance the quality of website content. A practical step towards achieving this goal is to remove outdated and low-quality content.
