A question came up on Bluesky this week that a lot of site owners have probably been wondering about. Someone asked John Mueller, Google’s Search Advocate, whether certain industries, like adult content or gambling, might be exempt from the whole GEO conversation since regular search still seems to drive most of the discovery there. Mueller’s […]
Read More… from Google’s John Mueller: There’s Nothing Special You Need to Do for AI Search
One of the more useful things you can do with Search Console is figure out exactly what questions people are typing before they end up on your site. Not just the keywords they’re searching, but the actual “how do I,” “what is,” “why does” phrasing, since that tells you what someone genuinely wants to know […]
Read More… from How Can I Find Out What Questions People Are Asking About My Company?
It may not be surprising, but quality content is critical to high ranking in Google Search (although it’s not a guarantee). Search Off the Record is one of our favorite podcasts here at Decantery, and it always features great conversions about search. In a recent episode, John Mueller and Gary Illyes discussed the role of […]
When you work in web development, one of the most common questions you’ll get asked is How do you know when it’s time to update your website? A manufacturing client of ours recently came to us about updating their website. While the website we created for them last year has been doing well, they were […]
Here at Decantery, we love exploring best practices for our day-to-day tasks, and helping clients understand how we do what we do. Recently, we took the time to sit down with a client and discuss SEO best practices so that they can write more impactful content for their website. This post is a quick overview […]
Read More… from SEO Best Practices: Optimize Your Website’s Content
When it comes to integrating Paid Search and SEO, 1+1=3. The combination of both channels is stronger together, rather than they are on their own. This correlation was compounded when Google dropped their right rail ads from the SERP (search engine results page). Since then, top-of-the-page ad real estate increased from 3 to 4 placements. […]
Read More… from Best Practices for Integrating Paid Search & Organic Insights