It may not be surprising, but quality content is critical to high ranking in Google Search (although it’s not a guarantee). Search Off the Record is one of our favorite podcasts here at Decantery, and it always features great conversions about search. In a recent episode, John Mueller and Gary Illyes discussed the role of […]
When you work in web development, one of the most common questions you’ll get asked is How do you know when it’s time to update your website? A manufacturing client of ours recently came to us about updating their website. While the website we created for them last year has been doing well, they were […]
Here at Decantery, we love exploring best practices for our day-to-day tasks, and helping clients understand how we do what we do. Recently, we took the time to sit down with a client and discuss SEO best practices so that they can write more impactful content for their website. This post is a quick overview […]
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When it comes to integrating Paid Search and SEO, 1+1=3. The combination of both channels is stronger together, rather than they are on their own. This correlation was compounded when Google dropped their right rail ads from the SERP (search engine results page). Since then, top-of-the-page ad real estate increased from 3 to 4 placements. […]
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