Welcome back to our blog! We’ve shared a lot about email lead gen lately and we wanted to jump back to another topic near and dear to our hearts: PPC advertising.

One of our clients wanted to increase their website leads by leveraging pay-per-click (PPC) advertising. They are a non-profit company, so we knew that it was extremely important to be good stewards of their budget.

With our guidance, they were able to increase their advertising budget to accomplish this. However, we needed to make sure that this additional spend wouldn’t drastically increase their cost-per-lead (CPL).

And we had good news for this client! Through our proprietary approach to PPC advertising, we have driven leads at an increase year-over-year while also keeping their CPL low. With an additional spend of 33%, Decantery achieved a 27% increase in leads while only increasing the CPL by 4.61%.