Negative keywords are an important part of any Google Ads build out, and there is often a misunderstanding of how they work. From our experience, this misunderstanding ends up limiting their use, which impacts performance. Negative keywords are one tool in the toolbox, and understanding how they work can take a solid Google Ads build […]
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When you work in web development, one of the most common questions you’ll get asked is How do you know when it’s time to update your website? A manufacturing client of ours recently came to us about updating their website. While the website we created for them last year has been doing well, they were […]
Welcome back to our blog! We’ve shared a lot about email lead gen lately and we wanted to jump back to another topic near and dear to our hearts: PPC advertising. One of our clients wanted to increase their website leads by leveraging pay-per-click (PPC) advertising. They are a non-profit company, so we knew that […]