Welcome back to our blog! Today, we’re covering how we have made an impact on a client’s sales pipelines with our email lead generation efforts. We covered leveraging both cold email prospects and existing sales leads on our blog previously, but we want to dive further into the details of how we made this happen for a client.
Allow Me to Reintroduce Myself
Even Jay-Z knew that sometimes you just need to remind people who you are and what you have to offer. We have a product manufacturing client that wanted to start a more robust follow-up program with their existing and previously-contacted leads. They had several internal lists for different industries and offerings that were ripe for fresh outreach.
We initially worked within their Salesforce account to send introduction emails to the prospects but knew that follow-up emails are proven to create the highest conversion percentage. To take advantage of follow-up actions, we moved their lists into our system and created email send sequences with several steps.
With our custom email templates, we addressed the prospects in a personal and professional manner, and started seeing replies flow in. Over the last few months, our client has been able to set several phone calls with their existing leads. This allowed them to re-energize previous partnerships and launch new conversations with leads that they had not been able to speak with before.
These ARE the Leads You’re Looking For
Our client also wanted to begin reaching out to new companies that they had not attempted to contact before. Obi-Wan Kenobi taught everyone that it’s important to have a full grasp on who you’re seeking out, so we spend time with our clients to understand who will respond best to cold outreach on their behalf.
Through our conversations, we identified our client’s ideal titles, industries, and locations to target. Using our lead sources, we identified prospects that fit these parameters. Lastly, we created new, custom email templates for these efforts and launched sends from our system.
An additional step we take to ensure smooth sailing is to assist our clients with their inboxes.
We help capture and cleanse out any “out of office” replies that come in, or any “not delivered” notices that might occur. This allows us to provide them with qualified, fresh leads without overwhelming their current domain or email account.
About our overall work, our client wrote:
“We’ve been using Decantery for about a year to handle our email out-reach, website development & SEO. We’ve had a great experience. Their team is responsive, they craft email content that consistently gets responses and we’ve watched our search engine rankings climb month after month. To anyone considering a digital marketing campaign we highly recommend Decantery.”
If you’re looking to take the next step in filling your sales pipeline with leads, let us know! We’d love to chat about creating custom email lead gen tactics for you as well. Contact us today by clicking the button below.