You’ve Got Mail: Client Case Study

Welcome back to our blog! Today, we’re covering how we have made an impact on a client’s sales pipelines with our email lead generation efforts. We covered leveraging both cold email prospects and existing sales leads on our blog previously, but we want to dive further into the details of how we made this happen for a client.  

Allow Me to Reintroduce Myself 

Even Jay-Z knew that sometimes you just need to remind people who you are and what you have to offer. We have a product manufacturing client that wanted to start a more robust follow-up program with their existing and previously-contacted leads. They had several internal lists for different industries and offerings that were ripe for fresh outreach. 

We initially worked within their Salesforce account to send introduction emails to the prospects but knew that follow-up emails are proven to create the highest conversion percentage. To take advantage of follow-up actions, we moved their lists into our system and created email send sequences with several steps. 

With our custom email templates, we addressed the prospects in a personal and professional manner, and started seeing replies flow in. Over the last few months, our client has been able to set several phone calls with their existing leads. This allowed them to re-energize previous partnerships and launch new conversations with leads that they had not been able to speak with before. 

These ARE the Leads You’re Looking For 

Our client also wanted to begin reaching out to new companies that they had not attempted to contact before. Obi-Wan Kenobi taught everyone that it’s important to have a full grasp on who you’re seeking out, so we spend time with our clients to understand who will respond best to cold outreach on their behalf. 

Through our conversations, we identified our client’s ideal titles, industries, and locations to target. Using our lead sources, we identified prospects that fit these parameters. Lastly, we created new, custom email templates for these efforts and launched sends from our system. 

An additional step we take to ensure smooth sailing is to assist our clients with their inboxes. 

We help capture and cleanse out any “out of office” replies that come in, or any “not delivered” notices that might occur. This allows us to provide them with qualified, fresh leads without overwhelming their current domain or email account.

About our overall work, our client wrote:

“We’ve been using Decantery for about a year to handle our email out-reach, website development & SEO. We’ve had a great experience. Their team is responsive, they craft email content that consistently gets responses and we’ve watched our search engine rankings climb month after month. To anyone considering a digital marketing campaign we highly recommend Decantery.”

If you’re looking to take the next step in filling your sales pipeline with leads, let us know! We’d love to chat about creating custom email lead gen tactics for you as well. Contact us today by clicking the button below.

You’ve Got Mail: Leveraging Cold Outbound

In our third installment of our blog series called “You’ve Got Mail,” we’ll be covering how to leverage totally cold email outreach. If you want to kickstart a new sales program with email lead generation, you’ve come to the right place! Don’t forget to check out our previous posts: You’ve Got Mail: Leveraging Existing Prospects and You’ve Got Mail: The Basics of Email Lead Generation.

LIKE A NEEDLE IN A HAYSTACK

Sometimes, searching for the right leads to target can feel like a wild goose chase, or finding a shiny and tiny metal object amongst a large pile of hay. But, if you know the general vicinity in which to search, you’re on the right track. That’s how we view email lead generation: cast a targeted net, and you’ll catch promising leads.

CATCH BUT NOT RELEASE

You might feel that sending out cold emails to strangers (prospects) doesn’t sound like the most effective way to get new leads in the door. You might be afraid of your emails being marked as spam. You might even be worried that you’ll accidentally email the wrong person. But here at Decantery, we have email lead gen down to a science.

Let’s go over how we make magic out of email lead generation:

  1. We discuss the specific industries and titles that you want to target for conversations
  2. We cull lead sources for prospects fitting your perfect parameters
  3. We create customized email templates for you, complete with several follow-ups and direct, engaging calls to action (CTAs) that entice even your most elusive prospects
  4. We email these prospects on your behalf through our automated drip system, plotting out weeks’ and months’ worth of follow-ups
  5. You sit back and watches leads to flow into your inbox!

Our clients have already seen great success with these efforts. We love providing our clients with qualified leads all while taking time and stress off their plates.

Does that sound enticing? Would you like to benefit from having more time on your (or your sales team’s) hands? Let us know! Click the “contact us” button below and we’ll be in touch!