February 10, 2026 Alright, so if you run a Google Merchant Center account and somewhere around January 8–12 you looked at your dashboard and thought “well, that ain’t right” — I want you to know you’re not crazy, and you’re definitely not alone. A whole bunch of retailers watched their approved products drop off a […]
You’re checking your Google Analytics and notice something alarming: direct traffic has spiked, and your bounce rate is climbing with it. Before you panic or start installing plugins, take a breath. The answer is almost always hiding in your data — you just need to know where to look. If you’re using GA4, it automatically […]
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Backlinks have always been an essential factor in your website’s search results. For well over a decade, backlinks were touted as one of the top three ranking factors. However, Gary Illyes of Google recently confirmed that links matter but are no longer in the top three factors for site ranking. High-quality content (like mentioned in […]
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The holiday shopping season is here. Google released their Four Ways to Prepare for the Holiday Season guide back in August but it’s a great resource to revisit. It’s full of great information that can apply to more than just merchants selling products on Google Shopping. The guide provides valuable insights into what Google is […]
It may not be surprising, but quality content is critical to high ranking in Google Search (although it’s not a guarantee). Search Off the Record is one of our favorite podcasts here at Decantery, and it always features great conversions about search. In a recent episode, John Mueller and Gary Illyes discussed the role of […]
When you work in web development, one of the most common questions you’ll get asked is How do you know when it’s time to update your website? A manufacturing client of ours recently came to us about updating their website. While the website we created for them last year has been doing well, they were […]
We were looking at our calendars this week and realized that fall is almost upon us! Autumn officially starts on September 23rd this year, and we’re ready to hunker down in cooler weather. It has us thinking about new beginnings and fresh starts. How can we refresh our strategy in the new quarter? How can […]
Welcome back to our blog! We’ve shared a lot about email lead gen lately and we wanted to jump back to another topic near and dear to our hearts: PPC advertising. One of our clients wanted to increase their website leads by leveraging pay-per-click (PPC) advertising. They are a non-profit company, so we knew that […]
Welcome back to our blog! Today, we’re covering how we have made an impact on a client’s sales pipelines with our email lead generation efforts. We covered leveraging both cold email prospects and existing sales leads on our blog previously, but we want to dive further into the details of how we made this happen […]
In our third installment of our blog series called “You’ve Got Mail,” we’ll be covering how to leverage totally cold email outreach. If you want to kickstart a new sales program with email lead generation, you’ve come to the right place! Don’t forget to check out our previous posts: You’ve Got Mail: Leveraging Existing Prospects […]