If you’ve ever sent an email that ended up in the spam folder, or seen a sketchy email pretending to be from a brand you trust, you’ve run into what happens when email authentication isn’t set up correctly. SPF and DKIM are two simple records you can add to your domain to fix many of […]
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There’s a piece of advice that gets repeated constantly in email marketing circles. Send your newsletter on Tuesday, Wednesday, or Thursday. Avoid Mondays because people are catching up from the weekend. Avoid Fridays because people are checked out. Never send on the weekend. It sounds reasonable. And it’s probably true that those mid-week days perform […]
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When you work in web development, one of the most common questions you’ll get asked is How do you know when it’s time to update your website? A manufacturing client of ours recently came to us about updating their website. While the website we created for them last year has been doing well, they were […]
In our third installment of our blog series called “You’ve Got Mail,” we’ll be covering how to leverage totally cold email outreach. If you want to kickstart a new sales program with email lead generation, you’ve come to the right place! Don’t forget to check out our previous posts: You’ve Got Mail: Leveraging Existing Prospects […]
We covered Decantery’s email lead gen offerings on a recent blog post, but we want to dive more deeply into the two main options that we cover. Those are: Leveraging Existing Prospects and Leveraging Email Lead Gen for Cold Outbound Efforts. Today, we’ll cover Leveraging Existing Prospects. Thanks for joining us! C’MON ON BABY, LIGHT […]
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Digital strategy takes a village and a variety of tools. That’s why we believe it’s important to always be adding new tools to your belt. If SEO is your hammer, make sure PPC is your screwdriver. What’s missing? How about your email marketing mallet? Let’s talk about how adding email lead generation—aka email lead gen—to […]
Read More… from You’ve Got Mail: The Basics of Email Lead Generation