Backlinks have always been an essential factor in your website’s search results. For well over a decade, backlinks were touted as one of the top three ranking factors. However, Gary Illyes of Google recently confirmed that links matter but are no longer in the top three factors for site ranking. High-quality content (like mentioned in […]
Read More… from Links matter, but they’re no longer in the top three
The holiday shopping season is here. Google released their Four Ways to Prepare for the Holiday Season guide back in August but it’s a great resource to revisit. It’s full of great information that can apply to more than just merchants selling products on Google Shopping. The guide provides valuable insights into what Google is […]
Welcome back to our blog! Today, we’re covering how we have made an impact on a client’s sales pipelines with our email lead generation efforts. We covered leveraging both cold email prospects and existing sales leads on our blog previously, but we want to dive further into the details of how we made this happen […]
Google is turning 21 years old this September. That’s right—sound the alarm, the tech giant is finally old enough to drink! However, it feels like Google and its comrades have been around forever. Let’s take a peek into history and see how things have changed in the last two decades. Happy Birthday to Digital Marketing […]
Read More… from The End is Near: Is It Time To Dismantle Digital Marketing?
Here at Decantery, we strive to provide our clients with a holistic approach to their digital marketing strategies. One of (if not the most) important elements of your digital strategy is your website. But websites aren’t just for having an online presence—you can optimize them for easy, no-hassle lead generation! Let’s talk about the “why” […]
In high school and college, I worked retail at a large department store—specifically, the shoe department. While some may wince at the thought of encountering the public’s feet, I chose this department for a good reason. The shoe department was the only department where associates could make commission on their sales. Luckily, the store carried […]
Read More… from The Importance of Fostering Clients into Partners
Welcome to our first installment in our Think. Do. Share. series! Mark Sawyier is Co-Founder and CEO of Bonfyre. Bonfyre is a workplace culture platform—an enterprise social network designed to support the human connections at the heart of a strong culture by fostering employee recognition, feedback, communications and more. Its success is based on this […]